Awash in Awareness: Knowing a Product's "Water Footprint" May Help Consumers Conserve

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If you think your morning cup of joe only has 12 ounces (35 centiliters) of water in it, you're sorely mistaken--it has closer to 40 gallons (150 liters). Conservation scientists say it's time consumers become aware of the quantity and source of water that goes into growing, manufacturing and shipping food. [More] (http://www.scientificamerican.com/article.cfm?id=water-footprint)

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